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Why you should advertise on the Internet !
* Businesses using the Internet to promote and sell their goods and services have grown 46% faster in the last two years than those that don't. - U.S. Department of Commerce
* 87% of online users depend on the Internet to access local information. - Digitrends
* 52.7% of an online business directory users visited a merchant because of what they saw online. - Digitrends
* 85.5% of users of an online business directory would recommend the site to friends and family. -Harris Interactive
* 74% of adults are searching online an average of 9 hours a week! - Harris Poll
* Less than 50% of people in the United States read newspapers daily. - Washington Post
* People are turning to online sources of information and advertising because they can search & select!
Why Are People Online?
* People want to pick what they see, not what editors and TV producers pick for them.
* People are turning to online sources of information and advertising because they can search & select!
* 87% of online users depend on the Internet to access LOCAL INFORMATION. (Source: Digitrends)
* 52.7% of an online business directory users visited a merchant because of what they saw online. (Source: Digitrends)
* 85.5% of users of an online business directory would recommend the site to friends and family. (Source: Harris Interactive)
* 74% of adults are searching online an average of 9 hours a week! (Source: Harris Poll)
* Less than 50% of people in the United States read newspapers daily. (Source: Washington Post)
Why do Business' advertise?
* Business' advertise to present their message to viewers and readers.
* Viewers and readers seek content: news, pictures, information, and advertising.
But . . .
* Viewers are replacing readers and now outnumber them.
* Viewers are turning to online sources for content and advertising.
* Online viewers search and select online sources of content and advertising -- if and when they want it.
* Online advertising is the only source available to them that fulfills this requirement.
The Washington Post provides statistical evidence of the drop in newspaper readership. It looks at the percent of people reading a newspaper in daily in 1967 and in 2004, broken down by age group.
Age Group - 1967 Reader rate / 2004 Reader Rate
18-24 70.8 % / 39.0 %
25-34 72.7 % / 38.8 %
35-54 81.0 % / 53.0 %
55+ 75.5 % / 67.4 %
The Washington Post reports that "newspapers are struggling."
We provide people a choice.
Unlike print advertising, which is one-and-done, tossed out with the household trash, Internet advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when people want it and search for it.
Unlike broadcast advertising, which has a shelf-life of just seconds and must be repeated--and paid for repeatedly--to get people to remember it . . . Internet advertising is online 24 hours a day, 7 days a week, 52 weeks a year. It's there when viewers want it and search for it.Only takes one click to help:
Feed
the hungry
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Protect
women's health
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Protect
children's health
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Save endangered
land
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